Who hears about which stage

Per-stage rules choosing exactly who is told — owner, project manager, crew lead, the job's assignees, named people or the customer — and over which channels.

The operating system for post-frame and barndominium builders.

What it is

Every stage lists the rule in effect on it and where that rule came from. Set it for one stage, for that kind of stage everywhere, or for everything. Pick who hears: your team in the app and by email, the customer by email and, if you tick it, by text. You can write your own wording per stage, and it still goes out in your branding. It is made only for post-frame and barndominium builders, because that is how the trade works: a barndominium owner wants to hear about every stage, a shed customer wants two.

Also called: stage notifications · who gets emailed · notify the customer on this stage only · too many notifications

See it, piece by piece
01

Tell the customer when framing finishes on a barndominium, but not on a shed

Try it

Every building type's framing stage used to share one identity, so that sentence could not be said: builders took the customer emails on everything or on nothing, and the ones who found them noisy switched the lot off. Rules attach to a specific stage on a specific building type. Who hears is chosen per rule — the owner, the project manager, the assigned crew's lead, the job's assignees, named people, the customer — your team in the app and by email, the customer by email and, if you tick it, by text.

Stage notify rules
Stage notifications
Decide who hears about each stage, and what they’re told. Rules are attached to the stage itself — rename it and the rule follows. Set one stage, one building type, or everything at once.
Every stage (default)
Account owner, PM · in-app + email
Edit
Building type
Permitting
Account owner, PM · in-app + email
Inherited · Org-wide defaultEdit
Dirt Work
Account owner, PM · in-app + email
Inherited · Org-wide defaultEdit
Concrete
Account owner, PM, Customer · in-app + email
Set hereEdit
Materials Delivery
Account owner, Crew lead · in-app
Set hereEdit
Framing
Account owner, PM, Customer · in-app + email + SMS
Set hereEdit
Siding / Roofing
Silent — nobody is notified
Set hereEdit
Final Payment
No rule — uses your org-wide Notifications settings
Not setEdit
Stage rules, set per building type. Real screen · sample data.
Without it

The shed customer gets six progress emails about a two-week build, sends them to spam, and misses the one about the final payment.

Why we built it

The barndominium customer hears about framing; the shed customer isn't sent an email he will never read. Because a rule hangs off a stage on one building type, builders stop choosing between everything and nothing — and stop switching the whole thing off.

Sound familiar?“everyone gets emailed about everything”
02

Set it for one stage, for that kind of stage everywhere, or for everything

Try it

Three levels, most specific first, and every stage shows the rule actually in effect on it and where it was inherited from. The settings screen works out the winner using the same logic that sends the mail. Two versions of that is how a settings screen ends up confidently describing behaviour the system does not have.

Stage notify editor
FramingBarndominium BuildingClose
Notify when this stage is completed
Who gets notified
Specific people
Marcus FeldDale WhitmoreSheila Nunez
How
What it says
Customer email
Your framing is up — Zimmerman 40×72 Shop
Headline — e.g. {stage} is done
The frame is standing and inspected. Steel goes on next week — photos are on your project page.
Internal notification
Title — e.g. {stage} done on {project}
Body — e.g. {who} finished {stage}. Next crew can start.
CancelSaveReset to inherited
One rule open: who hears, how, and where it was inherited from. Real screen · sample data.
Without it

Somebody asks why the customer heard about permits, and nobody can work out which of three settings caused it.

Why we built it

The office can see why someone was or wasn't told, without guessing. The settings screen works out the winning rule with the same logic that sends the mail, so what the screen says is exactly what happens.

Sound familiar?“I want the customer told about framing but not about permits”
03

Untick the customer on one stage and the customer stops getting that stage

The winning rule applies whole, rather than blending field by field with the broader ones. Blend them and a builder who opens one stage and unticks "customer" still emails the customer, because something wider said so — and the setting he just changed appears to do nothing. Deleting a rule means inherit again; silence is a rule somebody chose, not the absence of one.

Without it

You untick the customer on Material Delivery, the email goes out anyway because a company-wide rule said so, and you stop trusting the screen.

Why we built it

A builder who unticks the customer expects the customer to stop hearing, and he does. The winning rule applies whole instead of blending with the broader ones, so the box you just changed is the box that counts.

Sound familiar?“renamed a stage and the notifications stopped”
04

Renaming a stage does not silently switch its emails off

Rules attach to the stage's own lasting identity, not to the words on it, so tidying "Framing" to "Post Set" keeps everything hanging off it. Before that, a builder saw a better name, lost the notifications behind it, and found out weeks later when a customer said nobody had told him anything.

Without it

A stage gets a better name in March, and the customers on that stage hear nothing until one of them rings in June.

Why we built it

Tidying a stage name shouldn't cost you anything. Rules hang off the stage's lasting identity, not its label, so "Framing" can become "Post Set" and every notification stays wired.

Sound familiar?“why am I being notified about this”
05

Your own wording per stage, still inside your own branding

Per-stage wording drops in with the stage, the project and the person filled in, and it rides inside your own branded email rather than replacing it. Setting up a rule used to swap the customer's email from the builder's colours to a hardcoded block in somebody else's — configuring the automation made the result worse than leaving it alone.

Email Studio
Business InfoBrand CenterEmail Studio

Email Studio

Every email the platform can send, rendered on your brand. Click any to preview full-size across devices. Change the look in the Brand Center.

Customer-facing 14Your stages 5Team & internal 7Platform 2
RIDGELINEPost Frame
Your estimate is ready
Project40×60 Barndominium
Total$48,250.00
View your estimate
Estimate ready
Customer's estimate is ready to review
Subject: Your estimate for 40×60 Barndominium is ready
RIDGELINEPost Frame
Please review & sign
Review & sign
Contract to sign
Asks the customer to review & sign
Subject: Please review & sign your contract for 40×60 Barndominium
RIDGELINEPost Frame
Foundation is complete
See your project
Project stage update
A build stage was completed
Subject: Update on 40×60 Barndominium: Foundation complete
Every customer message, shown on your brand. Real screen · sample data.
Without it

You write friendlier wording for framing, and the customer gets an email with no logo in a colour your company has never used.

Why we built it

The customer reads your words in an email that still looks like your company. Your wording rides inside the branded template with the stage, the project and the person filled in, so customising a stage can never make the email look worse.

How it works
  1. 1Open Settings → Project Stages → Notifications.
  2. 2Pick a stage and see the rule in effect and where it came from.
  3. 3Choose who hears — owner, project manager, crew lead, the job's assignees, named people, the customer.
  4. 4Choose the channels — in-app and email for your team, email and text for the customer.
  5. 5Write your own wording with the stage, the project and who finished it filled in.
  6. 6Delete a rule to inherit again; switching it off is a separate choice.
Why we built it

Every building type's framing stage shared one identity, so "email the customer when framing finishes on barndominiums but not on sheds" was unsayable. Builders took the emails everywhere or nowhere, and the ones who found them noisy turned the whole thing off. Worse, setting a rule up used to swap the customer's email from the builder's own branding to a hardcoded block in somebody else's colours — configuring an automation made the result worse than leaving it alone.

The problem
  • All-or-nothing notification settings
  • Renaming a stage orphaning its rules
  • Settings screens describing behaviour the system doesn't have
  • Configuring an automation degrading the customer's email
What you get
Notifications tuned stage by stage
Every stage shows where its behaviour is inherited from
Per-stage wording without leaving the brand
Rules set per building type — the barndominium and the shed each get the updates their owner actually wants
What's inside
What happens when a stage finishes

The piece that acts on a completed stage. It works out which stage it was, finds your rule for it, and sends to the people and channels you chose. A rule you have switched off counts as answered, so a company that chose silence stays silent.

STAGE NOTIFICATIONS

See who hears about which stage
on one of your own jobs.

Twenty minutes, your building, your numbers. Bring the job where “everyone gets emailed about everything” — we will show you exactly where that stops.

leads2build.com
Who hears about which stage — Leads2Build