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WHY WE BUILT THIS

Software by people who've ordered a truss

HubSpot was built for sales and marketing teams in every industry. Jobber was built for home-service businesses. SmartBuild designs and prices the post-frame building, and L2B connects to it. Each does its own job well. L2B is the connective tissue purpose-built for post-frame — because we built it inside working post-frame companies.

Leads 2 Build started the way most good tools do: watching someone we respect lose money to paperwork. A builder who could sell anything — losing signed jobs to wrong payment schedules, dead text threads, and estimates nobody could tell were ever opened.

So we didn't build a CRM and paint a barn on it. We sat inside real post-frame companies and built the operating system for the whole arc of a job — lead, conversation, estimate, approval, contract, signatures, invoicing, materials, build-out, paid. Every feature exists because a working builder hit a wall on a real deal.

It's live today, running real jobs at real companies — each one on its own branded workspace. The mission now: hundreds of post-frame and barndominium builders, without losing the thing that makes it work — we ship what builders ask for, fast.

WHY ONLY POST-FRAME

One trade. Nobody else.

We work only with post-frame and barndominium builders. Not plumbers, not electricians, not general contractors or remodelers. That isn't a market we haven't reached yet — it's the choice that makes everything else fit. Serving one trade is what lets the software know your building, your crews and your customers, instead of asking you to explain them.

THE STAGES
Stages a job really moves through
From the first call to the final payment, and every stage carries its own checklist. Nobody has to translate their job into somebody else’s funnel.
PORCHES
A porch is part of the building
A lean-to, gable porch or wraparound frames off the wall and gets counted like the rest of the job — its lumber lands on the order with everything else.
TRUSSES
Trusses ordered as trusses
Plated, with the right web pattern for the span, and bought as factory trusses — not typed in as a pile of loose lumber.
EAVE HEIGHTS
Measured the way the truss plant measures
Eave, rake, width and length mean what your supplier means, and a wall taller than the limits you build to gets flagged before anyone quotes it.
CREW PAY
Crews paid by the job
Each job is figured for a number of days. Pay by the day or the hour, and the crew shares what it saves by beating the number. How it works →

That’s what we mean by the post-frame and barndominium operating system: sales, estimates, contracts, the build and the money in one place, built around how you already work — instead of five tools taped together. And when a builder needs something it doesn’t do yet, we build it for post-frame, and it ships in days, often hours.

WHO YOU’LL TALK TO

Keith Lemay

Founder, Leads2Build

Demos are founder-led: book one and it’s Keith on the call, walking through how your company actually quotes and builds. The guides on our blog go out under his name.

Read his guides →

The support loop is the product too

MONDAY 7:14 AM
A builder hits a bug
They report it in-app — screenshot, annotation, two taps. From the job site.
MONDAY, LATER
We fix it
Fixes ship in days, often hours. Feature requests get tracked, not swallowed.
SAME WEEK
"Your ticket is resolved"
A real email, about their real report, with the fix live. That loop is why builders trust us.
Straight talk on security, too: we publish our actual practices on our security page and don't claim certifications we don't hold. Plain language everywhere — in the product, and here.

Become a founding builder

If you build post-frame or barndominiums, you're who this was made for. Shape what we build next — for your trade, and only your trade.

Book a demo
30 minutes, founder-led, on your real workflow. We'll follow up by email to set it up.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. See our privacy policy and terms.
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