Your name, your logo, your colour. The default questions are name, phone, email and what are you looking to build — and headline, intro, button wording and the fields are all yours to change. Leads land in the same pipeline as every other source. No plugin, no developer. We don't build software for plumbers or remodelers — only for post-frame and barndominium builders — so the first question is the one that matters to you: what are they looking to build.
Also called: get a quote form · website form · lead capture page · QR code form
A working quote form on a site nobody here hosts
Builders on Wix and Squarespace kept asking how to connect a website that cannot run a plugin and cannot send us anything. Every website lead source now gets a branded quote form on its own link — your name, your logo, your colour, no developer. Link it from a paid ad, a Get a quote button, or the QR code on a yard sign.
Your website is on Wix, the form emails an inbox nobody checks, and the yard-sign QR code points at your home page.
A builder shouldn't need a web guy to start getting leads. A branded form on its own link works from an ad, a button or a yard sign the same afternoon — and every enquiry lands where your reps already work.
Name, phone, email and what they want built — or whatever you decide
That is the default set, because those four answers are what a rep needs to make the first call worth making. Headline, intro, button wording, thank-you message and the fields themselves are all yours to change. And nothing on the page carries our name in front of your prospect.
A long form with a budget question scares off half the people who'd have bought, and the short one you had never asked what they want built.
People fill in short forms; reps call back better with the right four answers. Asking what they want built gives the first call a reason, and every word on the page is yours to change.
A form lead lands in New Lead like every other lead
Submissions run the same intake as an ad form or an imported list: duplicate checks, field mapping, notifications, straight onto the board. It is not a second inbox to remember. The alternative most builders live with is a website form emailing an address nobody opens until a customer phones to ask why they never heard back.
Website enquiries sit in an email inbox while ad leads sit on the board, and the website lead from Tuesday gets its first call on Friday.
A lead nobody sees is a lead somebody else calls first. Running the form through the same intake as every other source puts it on the board with an alert, so it's worked as fast as the rest.
The campaign that produced the lead rides along with it
The form attaches the referring page, the campaign tags and the ad click identifiers to every submission — so which ad bought which job stops being a guess made from whichever week felt busy. If none of it is there the lead still submits: attribution is a bonus and never a reason to lose an enquiry.
You spend $2,000 a month on ads and can't say which one produced the barndominium you just sold.
An owner should spend ad money on what actually brings jobs. The form carries the campaign and click details onto the card, so which ad bought which job is a fact — and if they're missing, the lead still comes through.
Spam is caught without a puzzle in front of your customer
A box that only an automated sender will fill sits hidden in the page, and anything that fills it sees the thank-you screen while nothing is recorded. It says success rather than error on purpose: an error teaches the sender what tripped it, and it comes back adapted. Junk leads are worse than annoying — they train a builder to ignore lead alerts, and that is how a real one gets missed.
Bots fill the form forty times a week, the reps learn to ignore the alerts, and the real enquiry on Thursday gets ignored with them.
Reps stop trusting alerts that are mostly junk. Catching bots silently — with no puzzle in front of a real customer — keeps every alert worth answering, so the real lead gets the call.
Too busy to take work is a switch, not a deletion
A paused source stops accepting submissions and says so, with your name still on the page — instead of leaving prospects and live ad spend on a browser error. A link that no longer works says the link may be out of date rather than showing nothing at all. Turning intake back on is the same switch.
You're booked solid, you delete the form to stop the flood, and your live ad keeps sending people to a broken page.
A busy season shouldn't cost you your reputation. Pausing says so politely with your name still on the page, and switching back on is the same click — no rebuilding the form when the slow months come.
The same form drops straight into your own website
There is a stripped-down version that sits inside your own site as one snippet, sized to its space with no background of its own. There is nothing to build twice — the standalone link and the on-site version are the same form, the same fields and the same intake behind them.
You'd rather the form sat on your own site, but that means paying someone to build and maintain a second one.
One form is easier to keep right than two. The on-site version and the link are the same form with the same intake behind them, so a change you make shows up in both places.
- 1You get a link for your website lead source
- 2Put it on an ad, a yard sign QR code, or a Get a quote button
- 3The customer fills in four questions
- 4The lead lands in New Lead, like every other source
- 5Paste the same form into your own site if you would rather
Builders kept asking how to connect a website we do not host and cannot install anything on. On site builders like Wix and Squarespace there is no plugin to install and no way to fire anything at us at all. So they get a hosted form on their own link, branded to them — and the enquiry lands in the same pipeline as everything else.
- Builders with no way to wire their site into the system
- Website builders where webhooks are not available
- Lead sources without a landing surface
Drop the same form into your own website
A stripped-down version of the same form. It sits transparent and self-sized inside your page. Same fields, same intake, nothing built twice.
Spam caught without a puzzle in front of your customer
No puzzle, no pictures of traffic lights, nothing for a real customer to fail. The box is invisible to people and to screen readers. If it gets filled, the form says thank you and sends nothing.
Which ad bought which job
The page they came from, the campaign tags, and the Google and Facebook click identifiers, attached to the lead without anyone typing anything. If none of it is there, the lead still submits — attribution is a bonus, never a reason to lose an enquiry.
Paused, not deleted
Two branded screens. A paused form says it is not accepting submissions right now and names you. A link that no longer works says the link may be out of date instead of showing nothing at all.